by Vicente Verdú · Circulo de Lectores · tapa dura · ISBN 9788422663959
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«El planeta americano» is the cultural criticism essay by Vicente Verdú, published by Círculo de Lectores in hardback (178 pages, in Spanish).
Verdú argues that the United States no longer fascinates through isolated elements, such as cinema, music or brands, but is exported as a complete whole that permeates leisure, consumption, education, customs and personal relationships. The essay analyses how this influence spreads across the planet and how cultural homogenisation erodes local identities.
It was awarded the Anagrama Essay Prize in 1996. The analysis focuses on American cultural expansion during the twentieth century.
A work of interest for those studying globalisation, cultural criticism and the influence of the United States on contemporary societies.
Vicente Verdú was a Spanish writer, journalist and economist.
