by Jose Maria Sainz de Vicua Ancin · Esic Editorial · tapa blanda · ISBN 9788473562737
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«El plan de marketing en la práctica» is the marketing manual by José María Sainz de Vicuña Ancín, published by Esic Editorial in paperback (436 pages).
A reference work in the business field that explains how to design and implement a marketing plan: it analyses commercial strategy, sales policies and the decisions needed to set objectives, organise actions and evaluate results in the company.
Spanish-language edition published in 2001. The book falls within the Business and Economics category and covers subjects such as sales and commercial policy.
Work aimed at students and professionals in marketing, sales and commercial management seeking a practical reference.
