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El pensamiento creativo
4.6
Negocios y EconomíaISBN | 9788449300691
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Product details
Pages: 464 pages
Author: Edward de Bono
Publisher: Paidos
ISBN: 9788449300691
Format: tapa blanda
Language: es-ES
Release date: 1/11/1995
ISBN: 9788449300691
Synopsis of El pensamiento creativo
El pensamiento creativo es una obra de Edward de Bono que explora el poder del pensamiento lateral para la generación de nuevas ideas. Este libro, publicado por Paidos, ofrece un método para ampliar enfoques y perspectivas, convirtiendo la creatividad en una habilidad cultivable y esencial para ejecutivos y cualquier persona interesada en innovar y añadir valor a los recursos existentes. Se presenta como una guía para renovar conceptos y superar a la competencia, demostrando que el pensamiento creativo no es solo cuestión de talento o suerte, sino una capacidad que se puede desarrollar.
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About the author
Edward de Bono
Edward Charles Francis Publius de Bono was a Maltese physician and commentator. He originated the term lateral thinking, and wrote many books on thinking, including Six Thinking Hats.
1933–2021291 titles published
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