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El Merchandising: Rentabilidad y Gestión del Punto de Venta
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Negocios y EconomíaISBN | 9788423405114

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Product details
Pages: 100 pages
Author: J.E. Masson, A. Wellhoff
Publisher: Publisher to be confirmed
ISBN: 9788423405114
Format: Paperback
Language: es-ES
ISBN: 9788423405114
Synopsis of El Merchandising: Rentabilidad y Gestión del Punto de Venta
Este libro, 'El Merchandising: Rentabilidad y Gestión del Punto de Venta', de J.E. Masson y A. Wellhoff, es un manual práctico de gestión empresarial publicado por Deusto en 1981. Explora en profundidad las estrategias de merchandising y la gestión eficaz del punto de venta para maximizar la rentabilidad. Ideal para estudiantes y profesionales del sector empresarial y del marketing.
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