by Seth Godin · Ediciones Granica, S.A. · tapa blanda · ISBN 9788475778570
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In 'Permission Marketing', Seth Godin explores how companies can build lasting relationships with customers through consent-based marketing. Instead of interrupting customers with unsolicited advertising, this approach focuses on obtaining their permission before sending marketing messages. This method allows companies to strengthen customer loyalty and improve the return on marketing investment, turning strangers into friends and friends into customers.
Seth W. Godin, also known under his pen name as "F. X. Nine", is an American author, marketing expert, entrepreneur, and a former dot-com business executive.
