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El mapa cultural
by Erin Meyer · Ediciones Península · tapa blanda · 312 pages
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Pages: 312 pagesAuthor: Erin MeyerPublisher: Ediciones PenínsulaFormat: tapa blandaLanguage: es-ESRelease date: 7/1/2022ISBN: ISBN 9788411000383
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Synopsis of El mapa cultural
En 'El mapa cultural', Erin Meyer, experta en negocios internacionales, ofrece una guía esencial para comprender y sortear las barreras culturales en el ámbito global. A través del análisis de ocho escalas culturales clave, Meyer revela cómo las diferencias en la comunicación, la evaluación, la persuasión y otros aspectos pueden influir en las interacciones interculturales. Este libro proporciona herramientas prácticas para adaptarse a diversos contextos culturales, fomentando la colaboración efectiva y el éxito en un mundo cada vez más interconectado. Ideal para profesionales, viajeros y cualquier persona interesada en mejorar su comprensión intercultural.
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About the author
Erin Meyer
Erin Meyer is an American author and professor at INSEAD Business School, based in Fontainebleau, France. She is most known for writing the 2014 book, The Culture Map: Breaking Through the Invisible Boundaries of Global Business, a study that analyzes how national cultural differences impact business. She is also known for co-authoring the book with Netflix co-founder Reed Hastings, No Rules Rules: Netflix and the Culture of Reinvention, which became a New York Times best seller in October 2020.
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