El mailing. Clave del éxito de sus ventas

Synopsis of El mailing. Clave del éxito de sus ventas

«El mailing. Clave del éxito de sus ventas» is Jean-Pierre Lehnisch's direct marketing guide in paperback (168 pages, in Spanish).

Manual on mailing as a direct marketing technique. It explains how to prepare a profitable commercial mail campaign: define the message, set out the offer, include a simple response (the order form) and turn the mailing into sales.

This Spanish-language edition from Ediciones Díaz de Santos (1990) was translated from French by Claudio L. Soriano Soriano; the original was published in 1988.

For marketing, advertising and sales professionals interested in direct mail.