by Juan José Peso-Viñals · Alienta Editorial · tapa blanda · ISBN 9788493582722
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«El cliente maltratado» is the business narrative by Juan José Peso-Viñals, published by Alienta Editorial in paperback (160 pages, in Spanish).
The book follows a client for a month as they chain problems with phone, travel, courier, or repair companies. The anecdotes portray the irrationality of the consumer-company relationship, and the work advocates for more demanding clients and for companies that put the client at the center of their strategy.
Published on February 26, 2008, it is part of the Business Narrative collection and carries the subtitle «Agravios, peripecias y vicisitudes de un pobre y sufrido cliente».
It interests marketing, sales, and customer service professionals, as well as consumers who want to understand their relationship with companies.
