by Lisa L. Cyr · Index Book · tapa dura · ISBN 9788489994850
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«El arte de la promoción. Diferencias creativas con técnicas innovadoras» is the design book by Lisa L. Cyr, published by Index Book in hardback.
The work shows how designers can rely on technology to create striking promotional pieces. It analyses more than sixty projects, from original packaging to unusual printing techniques, assesses the advantages and limits of each resource and offers instructions for achieving similar effects on a low budget.
Published in April 2004. 160 pages in Spanish. ISBN 9788489994850.
Aimed at graphic designers of all levels who want to expand their repertoire of promotional resources.
