by Antoni M. Güell, Mar Vila · BRONCE; Barcelona · tapa blanda · ISBN 9788484530800
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«El arte de innovar en la empresa» is the essay by Antoni M. Güell and Mar Vila on business innovation, published by Ediciones del Bronce in paperback.
The starting point is a world in continuous change, and the book analyses how to integrate into it from the business perspective: what innovation is, how to learn to do it, and why it is key to survival. It also addresses innovation at the organisational and market level, where to obtain resources, and its role as a competitiveness factor.
Work coordinated by the authors, with majority participation of ESADE professors. First edition, 301 pages.
A book intended for managers, entrepreneurs and professionals who want to make innovation a competitive advantage in their organisations.
