
by Baltasar Gracián · tapa blanda · ISBN 9788415061083

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«El arte de emprender: Soluciones desde la prudencia» is the essay by Baltasar Gracián, published by EOI in 2011 in paperback (233 pages, in Spanish).
The book brings together commentaries on a selection of aphorisms from «El arte de la prudencia» by Baltasar Gracián. Each maxim is developed by an executive or professor linked to EOI, applying it to current management, innovation and leadership. Reputation, ambition and personal dealings in business are also addressed.
It is part of the EOI collection «Libros totales»; its full title adds «Comentarios al arte de la prudencia de Baltasar Gracián».
For entrepreneurs, executives and management students interested in applying Baltasar Gracián's teachings to the business world.

Baltasar Gracián y Morales, better known as Baltasar Gracián, was a Spanish Jesuit priest and Baroque prose writer and philosopher. He was born in Belmonte, near Calatayud (Aragón). His writings were lauded by Schopenhauer and Nietzsche. He is best known for his book The Art of Worldly Wisdom (1647), but his novel El Criticón (1651-57) is considered his greatest work.
