by Almudena Eizaguirre Zarza, Alfonso Longo Somoza · Plataforma Editorial · tapa blanda · ISBN 9788415115878
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«El arte circular» is the business essay by Almudena Eizaguirre Zarza and Alfonso Longo Somoza, published by Plataforma Editorial in paperback (190 pages).
In the face of crisis, the book asks whether businesses can achieve sustained success with methods different from those that prioritise accumulation and unlimited growth. It proposes understanding the company and people as a whole, where economic results and human development advance together, and sees the market as a space of exchange.
The full title is «El arte circular: cómo vivir los negocios, más allá de los éxitos y las dificultades». It belongs to the Empresa collection of Plataforma Editorial. Published in February 2012.
For business and management readers interested in alternative models that integrate results with people's development.
