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El ABC del customer experience
3.8
Negocios y EconomíaISBN | 9788487670879
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Product details
Pages: 140 pages
Author: Elena Alfaro García
Publisher: LA LEY Corporativo
ISBN: 9788487670879
Format: tapa blanda
Language: es-ES
Release date: 1/1/2011
ISBN: 9788487670879
Synopsis of El ABC del customer experience
Descubre cómo generar experiencias para vender más con este libro de Elena Alfaro. Aprende a diferenciarte en un mercado de expectativas, donde los consumidores buscan superar sus necesidades con cada compra. La autora explica cómo trabajar sobre las emociones y los sentidos para ofrecer vivencias únicas. Una guía innovadora para vincular a los clientes de forma emocional y asegurar su compromiso con la marca.
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