by Jean-Pierre Paul · Tapa blanda · ISBN 9782130438991
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«Économie de la communication TV-radio» is Jean-Pierre Paul's essay on economics, published by PUF in paperback (125 pages, in French).
The book examines the economics of communication in television and radio: how markets are organised, the role of regulatory policies, and how new technologies are transforming the industry. It offers a synthesis of the sector's challenges and opportunities in the new media landscape.
It is number 2607 in the Que sais-je? collection; the work appeared in 1991.
Intended for students and professionals in communication or economics seeking a concise introduction to the audiovisual sector.
