by Mário Murteira · Editorial Presença · tapa blanda · ISBN 9789722321334
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«Economia do Mercado Global» is the economics essay by Mário Murteira, published by Editorial Presença in paperback (124 pages, in Portuguese).
Essay examining the macro and mega factors that condition corporate strategies in the globalised market, paying attention to the structural conditions of the international economy. It analyses how these variables influence company management and planning, with a critical perspective on strategic direction in a global environment.
The volume is part of the collection Gestão, nova série, number 5, published by Editorial Presença.
For students and professionals of economics and management interested in the analysis of corporate strategy and the global market.
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