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Eating the Big Fish
by Adam Morgan · Wiley · tapa dura · 304 pages
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Pages: 304 pagesAuthor: Adam MorganPublisher: WileyFormat: tapa duraLanguage: enRelease date: 13/1/1999ISBN: ISBN 9780471242093
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Synopsis of Eating the Big Fish
En 'Eating the Big Fish', Adam Morgan ofrece una guía innovadora para las marcas 'Challenger' que buscan competir contra los líderes del mercado. El libro presenta un marco estratégico y mental para aquellas empresas que se encuentran en una posición de desventaja, proporcionando reglas de marketing específicas para sobrevivir y prosperar. A través del análisis de casos de éxito y la presentación de los 'Ocho Credos de las Marcas Challenger', Morgan ofrece consejos prácticos y ejemplos valiosos para ayudar a las marcas a superar a la competencia y alcanzar un crecimiento agresivo.
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About the author
Adam Morgan
Adam M. Morgan is an American politician, attorney, composer, filmmaker and president of Majesty Music.
Born in 198915 titles published
View full profileBest-selling books in Business
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