by María Abajo Suárez, Santiago Hernández Hernández · CEF · tapa blanda · ISBN 9788445433188
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«Domina las redes sociales» is the social media handbook by María Abajo Suárez and Santiago Hernández Hernández, published by CEF in paperback.
The work analyses how social media have changed the relationship between organisations and their audiences, demanding more transparency and giving more power to stakeholders. It explains how Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest work, and how to create a strategic social media plan with real examples and practical cases.
First edition, published in 2016 in Madrid; 304 pages, 24 x 17 cm, 475 g.
Aimed at community managers and communication and marketing professionals seeking to integrate social media into their business strategy.
