by Beatriz Díaz Fernández · Sintesis · tapa blanda · ISBN 9788497567558
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Diseño de productos turísticos» is the tourism manual by Beatriz Díaz Fernández, published by Sintesis in paperback (188 pages, in Spanish).
Explains how to design tourism products, services and destinations: analyse an area's potential, evaluate its resources and comparative advantages, create, modify or eliminate services, and plan the necessary tasks. It also covers territorial dynamisation, socioeconomic variables and marketing plan strategies.
First edition published in 2011, within the hospitality and tourism field; used as material in vocational training cycles.
Aimed at students of hospitality and tourism vocational training cycles and at professionals in the sector.
