by Silvia Jesús Garrido · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428337830
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This book develops the contents of the professional module of Tourist Product Design, belonging to the Higher Level Training Cycle of Guide, Information and Tourist Assistance. The criteria of Order EDU/379/2010, which establishes the curriculum of the title, have been taken into account. The work is organized into four units and two final global activities, addressing the process of creating tourist products from the analysis of the environment to its commercialization, focusing on the destination, its resources and the materialization of products for the tourist. It includes practical examples and activities to strengthen learning, as well as relevant information boxes and web links of interest. The conceptual map at the end of each unit facilitates review and preparation for the final activities.
Tapa blanda
