by Petra Mateos Aparicio · Editorial Universitaria Ramón Areces · tapa blanda · ISBN 9788480042796
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«Dirección y objetivos de la empresa actual» is the business management handbook by Petra Mateos Aparicio, in paperback (720 pages, in Spanish).
An introductory work on business management that sets out the fundamentals of managerial work: objective setting, competitive strategy, planning, decision-making, organisational structure, people management, control and external communication. It includes cases and references from the current business environment.
Published by Editorial Universitaria Ramón Areces in Madrid in 1998; first edition in the Libro Técnico de Ciencias Sociales y Jurídicas collection.
For students, managers and executives seeking to update their knowledge of business management.
