by Santiago Garrido Buj · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448146498
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This book on Strategic Management focuses on the framework for analyzing strategy. After analyzing the environment, resources, and capabilities, it teaches how to choose the most appropriate strategy and its subsequent implementation. It includes a complete case study on the cement sector, with a Hispanic-Latin focus. In addition, it has a bibliographic annex of Internet addresses on the subject.
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