by Eduardo Bueno Campos, María Paz Salmador Sánchez, Carlos Merino Moreno, Juan Ignacio Martín Castilla · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788436820461
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This book offers a conceptual and practical exposition on the formation and development of strategy in organizations. Through real cases of companies and non-profit organizations, both Spanish and international, the formulation, business strategies and the development of strategy in the knowledge society are analyzed. It is a study and reflection guide for the practical analysis of strategic management.
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