by Andrew Wood · ISBN 9781521764893
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«Digital Transformation» is Andrew Wood's essay on business and technology, published by Independently Published (190 pages, in English).
It brings together twenty strategies or business-DNA «hacks» to drive the digital transformation of a business. The author starts from the premise that the environment is constantly changing and proposes a roadmap for adapting the company, with an approach that is especially useful for those coming to digital marketing for the first time.
Published in 2017, it carries the subtitle «20 Essential DNA Hacks for Business Success» and falls into the categories of business, economics and technology.
A work aimed at readers who are starting out in digital marketing and want to understand the basic keys to the digital transformation of companies.
