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Didáctica de los discursos persuasivos
4.3
EducaciónISBN | 9788471337245
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Product details
Pages: 280 pages
Author: María Victoria Reyzábal Rodríguez
Publisher: Arco Libros - La Muralla, S.L.
ISBN: 9788471337245
Format: tapa blanda
Language: es-ES
Release date: 1/1/2002
ISBN: 9788471337245
Synopsis of Didáctica de los discursos persuasivos
Este libro explora la didáctica de los discursos persuasivos, centrándose en la publicidad y la propaganda. Analiza cómo la tecnología digital ha transformado la comunicación y cómo la sobreabundancia de información requiere mecanismos interpretativos adecuados. La obra revisa el uso persuasivo de códigos comunicativos en mensajes escritos, orales, audiovisuales, radiofónicos y periodísticos, ofreciendo una propuesta didáctica adaptable a diferentes niveles educativos, desde infantil hasta universitario.
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