by Peter Gorb, Eric Schneider · Ashgate Publishing · tapa blanda · ISBN 9780850722185
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«Design Talks!» is a book on design and business management by Peter Gorb and Eric Schneider, published by Ashgate Publishing in paperback (308 pages, in English).
It collects the London Business School seminars on design management. It analyses how various designers approached the brief of creating a poster for the design school's graduation exhibition and what solutions they proposed. It includes marketing research, industrial and commercial design, and aspects of business, economics and finance.
The subtitle of the work is «London Business School Design Management Seminars». It was published in May 1988.
For professionals and students of design, marketing and business management, as well as for the public interested in the commercial creative process.
