by Alex McKay, Graham Brown, Neale Skalberg · Monterey Press · tapa blanda · ISBN 9780987581341
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«Death of the Salesman» is the business essay by Alex McKay, Graham Brown and Neale Skalberg (Monterey Press, paperback, 180 pages, in English).
The book poses a paradox: many organisations outsource part of their commercial function and gain competitive advantage, but sales is the function least outsourced. Faced with technology, the sales function has barely been reinvented. The book shows how to redesign it to reduce costs and create global competitive advantage.
Published in February 2014, it falls within the Business and Economics categories, with a special focus on sales and management.
For executives, sales professionals and readers interested in business strategy and transformation of sales processes.
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