Das unsichtbare Spiel: Die verborgene Psychologie von Verhandlungen und Kaufentscheidungen

Name: Das unsichtbare Spiel: Die verborgene Psychologie von Verhandlungen und Kaufentscheidungen
Brand: Redline
Price: 16.22 GBP
Availability: InStock
ISBN: 9783868819328

by Gabriele Rehbock, Kai-Markus Müller · Redline · tapa dura · ISBN 9783868819328

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Product details

Gabriele Rehbock, Kai-Markus Müller

9783868819328

Redline

German

tapa dura

8/22/2023

303 pages

21.5 x 14.5 x 2.9 cm

430 g

Synopsis of Das unsichtbare Spiel: Die verborgene Psychologie von Verhandlungen und Kaufentscheidungen

This book explores the hidden psychology behind negotiations and purchasing decisions. Authors Gabriele Rehbock and Kai-Markus Müller analyze how automated thought patterns, emotional influences, and intuitive decisions play a crucial role in business relationships, beyond rational arguments and visible data.

Based on scientific findings from neuroscience, psychology, and behavioral economics, the work serves as a practical guide to understanding this "invisible game." The reader will learn how to control their own behavior, strategically influence others, and improve their outcomes in any negotiation or sales process.