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Crossumer
4.5
Negocios y EconomíaISBN | 9788498750997
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Product details
Pages: 120 pages
Author: Víctor Gil
Publisher: Publisher to be confirmed
ISBN: 9788498750997
Format: Paperback
Language: es-ES
Release date: 1/1/2010
ISBN: 9788498750997
Synopsis of Crossumer
Crossumer es un libro escrito por Víctor Gil y publicado por Deusto. Explora el concepto del 'crossumer', un consumidor que participa activamente en la creación y mejora de productos y servicios. Este libro analiza cómo las empresas pueden aprovechar la inteligencia colectiva de sus clientes para innovar y ofrecer soluciones más adaptadas a sus necesidades.
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