by Simon Majaro · Europa-América · tapa blanda · ISBN 5601072505100
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«Criatividade - Um Passo para o Sucesso» is the management essay by Simon Majaro, published by Europa-América in paperback (337 pages, in Portuguese).
Simon Majaro approaches creativity as a capacity that can be developed and applied methodically in business management. The work offers techniques for generating, evaluating and implementing ideas, directing them towards profitable results and more effective management, with a practical and structured approach.
The work belongs to the Economia & Gestão collection of Publicações Europa-América and was published in 1988.
Aimed at managers, professionals and business administration students interested in creativity applied to management.
