by Michel Montebello · Monitor · tapa blanda · ISBN 9789729413575
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«Criação de Valor para o Cliente» is a business management essay by Michel Montebello, published by Monitor in paperback (224 pages, in Portuguese).
Michel Montebello analyses how organisations create value for the customer and build lasting relationships. He links customer satisfaction and commitment to business performance and integrates marketing, finance and economics to explain the mechanisms that sustain a value proposition in competitive environments.
Published in September 2003; the registered original title is «Creation de valeu pour le client».
For business professionals and students interested in marketing and customer management.
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