Corporate Strategy: A Resource-Based Approach

Synopsis of Corporate Strategy: A Resource-Based Approach

This fundamental work, written by David Collis and Cynthia Montgomery, offers a deep analysis of corporate strategy from a resource-based perspective. The book explores critical topics such as industry analysis, diversified expansion, managing multi-business corporations, and strategic transformation, providing essential tools for understanding how firms create and sustain competitive advantage in the global market.

Ideal for business students and professionals, this second international edition is an indispensable resource for those seeking to master the concepts of scope, scale, and corporate governance. Its practical and analytical approach allows readers to apply complex theories to real-world business situations, facilitating more informed and effective strategic decision-making.