
by Fernando Bello Martínez · Pirámide · tapa blanda · ISBN 9788436815993

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This book tells the story of Coronel Tapiocca, a Spanish company that has managed to stand out in the world of marketing and advertising thanks to its authenticity and sincerity. Despite the competition, Coronel Tapiocca has been able to differentiate itself and connect with its customers, becoming a brand that conveys a philosophy of life. Discover in this book the pillars of its success and how they have managed to remain relevant over the years.

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