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Contemporary Strategy Analysis

Negocios y EconomíaISBN | 9780470747100
Contemporary Strategy Analysis
Contemporary Strategy Analysis
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Product details

Pages: 516 pages
Publisher: Wiley
ISBN: 9780470747100
Format: tapa blanda
Language: en
Release date: 9/2/2010

ISBN: 9780470747100


Synopsis of Contemporary Strategy Analysis

Este libro, Contemporary Strategy Analysis, ofrece una introducción a los conceptos y principios fundamentales de la estrategia, ilustrada con ejemplos de casos actuales. Se centra en el análisis de la industria y la competencia, el desarrollo de recursos y capacidades, la estructura organizativa y los sistemas de gestión, así como en las fuentes de ventaja competitiva. También aborda la evolución de la industria, las industrias basadas en la tecnología y la gestión de la innovación, las estrategias globales y la corporación multinacional, y las tendencias actuales en la gestión estratégica.



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About the author

Erle Stanley Gardner

Erle Stanley Gardner

Erle Stanley Gardner was an American author and lawyer, best known for the Perry Mason series of legal detective stories. Gardner also wrote numerous other novels and shorter pieces as well as a series of nonfiction books, mostly narrations of his travels through Baja California and other regions in Mexico.

1889–1970325 titles published
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