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Consumer Behavior and Marketing Action
by Henry Assael · Kent Pub. Co · tapa dura · 695 pages
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Pages: 695 pagesAuthor: Henry AssaelPublisher: Kent Pub. CoFormat: tapa duraLanguage: enISBN: ISBN 9780534029906
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Synopsis of Consumer Behavior and Marketing Action
Este libro, 'Consumer Behavior and Marketing Action', de Henry Assael, ofrece un enfoque estratégico del comportamiento del consumidor. La segunda edición equilibra la estrategia con los derechos del consumidor y las implicaciones sociales. Cubre temas de negocios, economía, liderazgo y marketing. Publicado en 1984 por Kent Pub. Co., tiene 695 páginas y está encuadernado en tapa dura.
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About the author
Henry Assael
Discover second-hand books by Henry Assael.
Born in 193514 titles published
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