by Cédric Ducrocq · vuibert · tapa blanda · ISBN 9782711777266
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«Concurrence et stratégies dans la distribution» is the business strategy essay by Cédric Ducrocq, published by Vuibert in paperback.
The work analyses the transformation of commercial distribution: customer expectations, competition among distributors, corporate strategies and future trends. It is a practical approach to deciphering an increasingly internationalised sector, aimed at distributors, manufacturers, students and other stakeholders.
Published in 1991, it belongs to the Vuibert entreprise collection, directed by J.-P. Helfer and J. Orsoni.
For distribution professionals, managers, manufacturers and students who want to understand the competitive and strategic logic of the sector.
