Concepção à escuta do mercado

Synopsis of Concepção à escuta do mercado

Customers are the primary source of innovation in a company. This book aims to prepare and position people to listen to customers in order to design the company's products and services. It practically explains how to organize this listening process, analyze expressed expectations, and use that information to define a product or service strategy with an optimized positioning. Companies that feel the market accelerating will find here the necessary elements to understand demand trends, develop products and services quickly, and reduce their time-to-market. A powerful tool for bringing the customer's voice into the heart of the company.