by Gerardo Mediavilla · Editorial Gymnos, S.L. · tapa blanda · ISBN 9788480132961
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«Comunicación corporativa en el deporte» is the manual by Gerardo Mediavilla published by Editorial Gymnos in paperback (188 pages, in Spanish).
The book analyses how sports organisations, institutions and events can convey and protect their image through press conferences, press releases, logos and other communication tools. It also reviews the advantages of a solid corporate strategy and the risks of neglecting it in a constantly evolving sector.
The work was published in 2001 and is classified in the Sports and Recreation category.
Aimed at communication professionals, managers of sports entities and students in the sector interested in public image management.
