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Comunicación corporativa en el deporte
4.4
Deportes y RecreaciónISBN | 9788480132961
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Product details
Pages: 188 pages
Author: Gerardo Mediavilla
Publisher: Editorial Gymnos, S.L.
ISBN: 9788480132961
Format: tapa blanda
Language: es-ES
Release date: 1/7/2001
ISBN: 9788480132961
Synopsis of Comunicación corporativa en el deporte
Este libro explora la importancia de la comunicación corporativa en el ámbito deportivo. Aborda cómo las organizaciones deportivas pueden gestionar su imagen a través de ruedas de prensa, comunicados, logotipos y otras herramientas de comunicación. Se analizan las estrategias para transmitir eficazmente la imagen de una empresa, institución o evento deportivo, destacando las ventajas de una buena comunicación corporativa en este sector en constante evolución.
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