by Allyn Freeman, Bob Golden · tapa blanda · ISBN 9788480882446
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«Cómo tener ideas geniales» is the creativity and innovation guide by Allyn Freeman and Bob Golden, published by Gestión 2000 in paperback (216 pages).
The book starts from everyday products such as Velcro, disposable nappies, Post-it notes or coffee filters to explain how great ideas are born, and proposes tools that stimulate the imagination and help solve professional and personal challenges.
Aimed at professionals and entrepreneurs looking for methods applicable to work or personal challenges.
