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Cómo se hace un plan estratégico
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Negocios y EconomíaISBN | 9788473562676
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Product details
Pages: 386 pages
Author: F. Abascal Rojas
Publisher: Esic Editorial
ISBN: 9788473562676
Format: tapa blanda
Language: es-ES
Release date: 23/3/2001
ISBN: 9788473562676
Synopsis of Cómo se hace un plan estratégico
Este libro, 'Cómo se hace un plan estratégico: la teoría del marketing estratégico', ofrece una guía detallada sobre la creación de planes estratégicos. Escrito por F. Abascal Rojas y publicado por Esic Editorial, el libro está en español y cuenta con 386 páginas. Es una tercera edición revisada y actualizada, ideal para profesionales y estudiantes del marketing estratégico.
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