by John Winkler · Deusto · tapa blanda · ISBN 9788423406241
VAT included
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«Cómo poner precios, presentarlos y defenderlos» is John Winkler's practical guide, published by Deusto in paperback (259 pages, in Spanish).
The work explains pricing as a commercial task: it shows how to determine prices, how to present them to the buyer, and how to sustain them against objections and negotiations. Its approach is practical, aimed at those who need to argue the value of a product without yielding in negotiation.
Víctor Furundarena is listed as translator in this Spanish edition. Some bibliographic references record the title with the variant «negociarlos» instead of «defenderlos».
Aimed at sales professionals, managers, and students of economics and business who want to improve their criteria for setting and communicating prices.
