by Craig S. Rice · Ediciones Granica, S.A. · tapa blanda · ISBN 9788475773483
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«Cómo hacer marketing sin recursos» is the marketing manual by Craig S. Rice, published by Ediciones Granica in paperback (304 pages, in Spanish).
A manual focused on the usual difficulties of marketing and how to solve them with practical criteria. Although aimed at small and medium-sized businesses, its method based on real examples serves any manager who needs to plan and execute commercial actions to obtain customers without a large budget.
The work belongs to Granica's Management collection. The author was president of Royal Crown Cola Ltd. of Canada and received awards for his work on marketing and product planning.
For managers, executives and owners of small and medium-sized businesses who want to improve their marketing and win customers without large budgets.
