Cómo entenderse con los medios de comunicación

Synopsis of Cómo entenderse con los medios de comunicación

«Cómo entenderse con los medios de comunicación» is the practical guide by José Fermín Hernández Lázaro, published by CDN Ciencias de la Dirección in paperback.

It analyses the relationship between organisations and information professionals, with guidelines for improving external communication and public image. It also explains how journalism works from a business perspective and how to deal with the media effectively.

Published in May 1995, it has 198 pages in Spanish and falls within the field of communication sciences and journalism.

It may be useful for journalism students, public relations professionals and executives who manage media presence.