by William Reymond · J'ai lu · libro de bolsillo · ISBN 9782290355534
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«Coca-Cola, l'enquête interdite» is the journalistic essay by William Reymond, published by J'ai lu in paperback (446 pages, in French).
Journalist William Reymond tells the unauthorised story of Coca-Cola: its origins, the cocaine in its formula, and the commercial strategies that made it a global icon. He also examines the company's role in the Second World War and debunks the myths created by the brand.
It belongs to the Document collection (No. 8062) and was originally published on 14 September 2006.
A read for those interested in business history, investigative journalism, and marketing myths.
