by Nicole Lorat · GRIN Publishing · tapa blanda · ISBN 9783640438884
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«Client Agency Relationship» is the business and economics essay by Nicole Lorat, published by GRIN Publishing in paperback (18 pages, in English).
Study of the client-agency relationship, a dynamic that can tip a project towards success or failure. Based on a practical case, it evaluates how that relationship works and offers recommendations to improve it or, where appropriate, end it, as a guide for reviewing one's own client-agency relationship.
It is the fifth edition of this seminar paper, originally written in 2005 in the field of business economics and marketing.
For students and professionals in marketing, advertising and business management who want to review or improve their relationship with agencies.
