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ISBN: 9782717809312
Este libro analiza la elección estratégica y la competencia en el ámbito empresarial. Escrito por E. Michaël Porter, examina cómo las empresas pueden desarrollar estrategias efectivas para competir en el mercado. Publicado por Economica, esta edición en rústica ofrece una visión profunda de los factores que influyen en el éxito competitivo.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
