by Louis Stern · PRENTICE HALL · tapa blanda · ISBN 9788483220375
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This book, 'Marketing Channels', is the fifth edition of a work that explores in depth the strategies and techniques of distribution channel management. Written by Louis W. Stern, it analyzes how companies can optimize their channels to achieve their market objectives. The book is aimed at students and professionals in marketing and business management, offering a practical and updated approach to the subject.
