Calidad en el servicio a los clientes

Synopsis of Calidad en el servicio a los clientes

This book, 'Quality in Customer Service', explores the brilliant simplicity with which American companies compete to capture customers in the market. It combines common sense, fair play, and lessons in business management and marketing into a concept called 'Qualitativity,' which seeks customer satisfaction and seller profit. The book addresses topics such as investing in customer satisfaction, formality, responsiveness, exclusivity, service evaluation, standards, service training, incentives, decentralization, and the principles of service quality.