Busque, compare y, si encuentra un libro mejor, ¡cómprelo!

Synopsis of Busque, compare y, si encuentra un libro mejor, ¡cómprelo!

«Busque, compare y, si encuentra un libro mejor, ¡cómprelo!» is Sergio Rodríguez's essay published by Electa in hardback on Spanish advertising.

Sergio Rodríguez reviews Spanish advertising from the 1950s through the campaigns that have left their mark on collective memory. Each ad serves as a thread to observe how the country's society and culture have changed.

Electa published this hardback edition, with 208 pages, in Spanish, on 18 September 2009. Subtitle: «Los anuncios que se quedaron en la memoria». Includes a prologue by Agustín Medina.

For fans of advertising and the social and cultural history of Spain since the 1950s.