by Jill Collis, Roger Hussey · Palgrave Macmillan · tapa blanda · ISBN 9781403992475
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«Business Research» is the practical guide to business research by Jill Collis and Roger Hussey, published by Palgrave Macmillan in paperback.
Practical guide for those facing a research project in the business field for the first time, at undergraduate or postgraduate level. It covers the complete process, from literature review to writing up results, with quantitative and qualitative methods, and includes a glossary and a problem-solving section.
Third edition of the work, published in 2009 (the first edition appeared in 2003). It consists of 420 pages in English.
Aimed at undergraduate and postgraduate university students preparing their first research project in business, management or accounting.
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