Business Forecasting

Synopsis of Business Forecasting

«Business Forecasting» is the business forecasting manual by John E. Hanke and Arthur G. Reitsch (Allyn & Bacon, hardback, 532 pages, in English).

Management-oriented manual explaining how to prepare commercial forecasts and long-term plans using statistical methods. Includes Excel and MINITAB, time series, moving averages, smoothing, simple and multiple regression, Box-Jenkins methodology (ARIMA), judgmental forecasting, and management of the forecasting process.

Fourth edition of the work, published in 1992. Includes bibliographical references and index.

Reference work for students and professionals in management, marketing, production, and analysis interested in applying statistical methods to business forecasting.